Instant Grass Holdings opened its doors in 2003. Since then, it has expanded across the globe as a boutique marketing services consultancy that specialises in consumer insight, brand strategy and new product development. We employ a number of consumer experts made up of anthropologists, strategic planners, ethnographers and business consultants that collaborate with consumer to create sustainable and future-proofed brands.
In 2020 IGH rebranded as KNOH.
The model has been deployed in over 25 countries In Africa, The Middle East, Russia, Japan and Canada.