We launched Instant Grass in 2003 as a boutique marketing services consultancy that specializes in consumer collaboration and consumer insight. We employ a number of consumer experts made up of anthropologists, agency planners, ethnographers, and business consultants that collate information and translate it into marketing intelligence. We don’t publish reports, but rather deliver insight driven strategic brand solutions. We have operated in over 25 countries across Africa, GCC, Russia, Japan, Southeast Asia, and North America.

In 2020 Instant Grass rebranded as IGH